Paid Social Media Manager (Insurance)

Location: USA - Remote; hybrid options in Alpharetta, Georgia and New York City, New York

Salary: $85,000–$110,000 per year

Company

hirify.global is a technology platform for life and annuities insurance growth, with Policygenius providing consumers with insurance comparison, advice, purchasing, and portfolio management services.

What you will do

• Own the social media strategy and execution across paid, organic, and influencer channels.
• Plan, launch, manage, and optimize paid social campaigns, including targeting, budgets, creative, A/B tests, and incrementality testing.
• Develop influencer marketing campaigns and manage influencer identification, recruitment, negotiations, and relationships.
• Create written, visual, and video content, maintain the content calendar, and manage community engagement.
• Track engagement, reach, traffic, leads, customer acquisition, and ROAS, then provide reports and recommendations to leadership.
• Collaborate with creative agencies, content, sales, legal, and analytics teams to align messaging with marketing and regulatory requirements.

Requirements

• Bachelor’s degree or equivalent experience.
• At least 5 years of professional social media marketing experience.
• Experience managing paid social advertising and influencer marketing campaigns.
• Strong copywriting, analytical, organizational, and project management skills.

Nice to have

• Experience in insurance, financial services, or another regulated industry.
• Experience scaling an influencer marketing program from the ground up.
• Experience with legal and compliance review of creative assets and copy.

Culture & Benefits

• Career progression and competitive compensation.
• Health and dental insurance.
• Parental leave and 401(k).
• Incentive or bonus opportunity.
• Tuition reimbursement.
• Collaboration with creative and technology professionals focused on insurance innovation and data insights.