Audience Marketing Manager (Retail)

Location: Weston, Florida, United States

Salary: $90,900–$130,700 per year, plus potential performance-based bonus and restricted stock unit awards.

Company

hirify.global provides a workforce operating platform using workforce insights and AI to help organizations improve productivity, workforce experiences, and talent management.

What you will do

• Define priority retail segments, buyer roles, use cases, buying triggers, and customer journeys across HR, payroll, workforce management, store operations, finance, IT, and executive audiences.
• Develop positioning and messaging connecting retail challenges with outcomes such as labor optimization, scheduling agility, employee retention, compliance, and business growth.
• Monitor retail trends, customer needs, competitor narratives, and field feedback to identify opportunities and keep messaging relevant.
• Create audience activation briefs, thought leadership, solution stories, campaigns, presentations, webinars, event messaging, and sales talk tracks.
• Translate retail insights into integrated campaigns, ABM, BDR outreach, field marketing, digital experiences, events, and sales plays.
• Partner with Marketing, Sales, Enablement, Value Engineering, Creative, Analytics, and Customer Success to ensure consistent storytelling and go-to-market execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 6+ years of experience in B2B marketing, audience or industry marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
• Experience developing audience strategies, messaging frameworks, sales-ready content, and integrated campaigns.
• Strong understanding of B2B buyer journeys, buying groups, ABM, campaign activation, and cross-functional collaboration in a matrixed environment.
• Excellent writing, presentation, facilitation, project management, analytical, and influencing skills.
• Experience in B2B SaaS, HCM, payroll, workforce management, HR, or retail technology.

Nice to have

• Experience marketing to specialty, grocery, convenience, big-box, department, ecommerce, or franchise retail organizations.
• Knowledge of retail workforce priorities, including labor forecasting, scheduling, frontline experience, manager effectiveness, compliance, and store execution.
• Experience creating vertical campaigns, thought leadership, ABM programs, customer stories, or sales enablement materials.
• Familiarity with AI-assisted workflows, digital performance data, CRM and marketing automation insights, and content governance tools.

Culture & Benefits

• Collaborative, cross-functional environment focused on customer storytelling and measurable business outcomes.
• Flexibility, employee benefits, and performance-based compensation.
• Potential eligibility for restricted stock unit awards.
• Equal opportunity employment and disability accommodations throughout the application and interview process.