Senior User Acquisition Manager (Mobile Games)

Location: Remote, with the option to visit offices in Armenia or Cyprus

Salary: Transparent salary; exact amount not specified

Company

hirify.global is a game development studio within the GDEV holding, creating and operating large-scale mobile games including Pixel Gun 3D and Pixel Gun 2.

What you will do

• Build quarterly user acquisition strategies for Pixel Gun 3D and Pixel Gun 2, prioritize experiments, and drive measurable growth.
• Scale acquisition for the mature Pixel Gun 3D product and build the acquisition system for Pixel Gun 2's global launch.
• Plan market launches, allocate budgets across geographies and channels, and scale successful campaigns.
• Manage Meta, Google, TikTok, AppLovin, Apple Search Ads, and other traffic sources.
• Optimize the full funnel, including attribution, targeting, bidding, creatives, conversion events, and store pages.
• Connect acquisition with product economics and automate analytics and operations using data and AI tools.

Requirements

• 4+ years of user acquisition experience in game development, ideally with mobile free-to-play projects.
• Experience significantly scaling campaigns and understanding the difference between mature live products and new launches.
• Strong understanding of LTV, ROAS, payback, retention, cohorts, and traffic quality.
• Experience with mobile measurement platforms such as AppsFlyer or Adjust and mobile attribution, including SKAN.
• Active use of AI for analytics, creative work, and automation.
• English at B2+ level is required for communication with partners and advertising networks.

Nice to have

• Experience with shooter or midcore games.
• Experience with a global mobile game launch.
• SQL, Python, or scripting experience for automation.
• Experience building a user acquisition function in a small team.

Culture & Benefits

• Remote work or the option to visit an office in Armenia or Cyprus.
• Official employment under the Labor Code of Armenia or Cyprus, or a service contract.
• 21 working days of vacation, three additional days off annually, and additional sick pay of up to 100%.
• Voluntary health insurance in Armenia or Cyprus from the first working day.
• Professional development through workshops and masterclasses, plus online and offline corporate events.