Director, Social, GCS (Paid Social)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and applicants must have the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalised marketing at scale.

What you will do

• Lead paid social activity and oversee designated client campaigns across biddable channels.
• Integrate paid social campaigns into broader cross-channel media strategies.
• Lead and develop the team, supporting capacity planning, resource management, and quality control.
• Develop regional paid social best practices in coordination with global EMEA and APAC teams.
• Manage client, stakeholder, supplier, and paid social vendor relationships.
• Evaluate new platforms, partners, integrations, and buying methods while producing thought leadership and campaign case studies.

Requirements

• Proven experience at Activation Director level in digital media or advertising, including some P&L management.
• Experience in project management, leadership, and people management.
• Experience planning and running large-scale paid social campaigns on Facebook, Twitter, and LinkedIn, directly or through third-party platforms.
• Strong knowledge of media planning fundamentals, including reach, frequency, channels, and formats.
• Experience managing paid social vendor relationships and contributing to paid social best practices and campaign processes.
• Must have the right to work in the United Kingdom.

Nice to have

• Google Analytics experience or certification.
• Experience with programmatically bought paid social activity.
• Experience with paid search, programmatic display, or reservation-based buying.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to hirify.global and WPP networks for learning, professional development, and networking.
• Employee resource groups and events focused on team achievements, thought leadership, and milestones.
• Medical, dental, vision, and group retirement benefits.
• Paid time off, partner discounts, and employee mental health awareness days.
• Equal opportunity workplace focused on respect, inclusion, and career progression.