Copywriter (Product Marketing)

Location: Remote across the United States; offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv

Salary: $130,000–$200,000 per year for candidates in the U.S.

Company

Runway builds AI world models that combine art and science to simulate the world and enable new approaches to storytelling, scientific discovery, and robotics.

What you will do

• Write landing page, advertising, and performance marketing copy that drives acquisition and conversion.
• Own in-product copy for onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and calls to action.
• Write lifecycle and product emails for launches, re-engagement, onboarding, and feature adoption.
• Develop scripts and narratives for launch videos and short-form product films.
• Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases.
• Collaborate with product, design, and growth teams on experimentation, product voice, and clear communication of technical capabilities.

Requirements

• 4+ years of experience in product copywriting, growth marketing, or a related writing role at a technology or SaaS company.
• Portfolio demonstrating performance marketing, product copy, and in-product writing.
• Strong conversion-oriented writing skills focused on clarity, action, and outcomes.
• Experience writing onboarding content, feature education, UX microcopy, and marketing copy.
• Ability to interpret test results, funnel metrics, and engagement data.
• Experience collaborating with product, design, and growth teams while managing multiple launches and workstreams.

Nice to have

• Experience with AI, creative tools, or developer-adjacent products.

Culture & Benefits

• Remote work is available across the United States.
• Work with creative, open-minded, caring, and ambitious colleagues.
• Commitment to diversity, equal opportunity, and pay equity.
• Salary is determined based on experience, skills, qualifications, market rates, and internal equity.