Marketing Copywriter

Location: Berlin, Germany; flexible hybrid working model subject to team specifications.

Company

Fashion and lifestyle brand developing footwear, accessories, seasonal collections, campaigns, and brand stories for global audiences.

What you will do

• Develop campaign copy for digital and offline touchpoints in line with seasonal narratives and commercial objectives.
• Write and optimize content for newsletters, Instagram, TikTok, Pinterest, and LinkedIn.
• Create product descriptions, e-commerce content, CRM communications, wholesale materials, and sales presentations.
• Support copy for magazines, inserts, packaging, and other printed brand collateral.
• Manage multiple seasonal and day-to-day content projects from brief through final copy.
• Collaborate with marketing, PR and communications, merchandising, creative, and e-commerce stakeholders.

Requirements

• 3+ years of experience in copywriting, marketing, social media, or a similar role, ideally in fashion, luxury, lifestyle, or consumer brands.
• Exceptional English writing and proofreading skills.
• Ability to adapt tone of voice across channels, audiences, and formats while maintaining brand consistency.
• Experience creating content for e-commerce, CRM, social media, and PR.
• Strong judgment, attention to detail, and ability to work from briefs with limited direction.
• Collaborative, proactive, and adaptable approach with interest in fashion, design, luxury, contemporary culture, and AI tools.

Culture & Benefits

• Bright design office in central Berlin focused on employee well-being.
• International work environment with employees representing more than 14 nationalities.
• High level of responsibility, creative freedom, and opportunity to shape the brand.
• Seasonal footwear and accessories gift voucher.
• Subsidized Urban Sports Club membership, Berlin public transport pass, or German lessons for international employees.
• 30 days of holidays, regular team events, and relocation assistance including visa support.