Paid Channels Manager (Performance Marketing)

Location: Vilnius, Lithuania; 3 days onsite and 2 days remote

Salary: €3,900–€6,000 gross per month

Company

hirify.global develops products including Ratepunk, whose growth is driven by paid acquisition across multiple advertising channels.

What you will do

• Own performance across Meta, Google, LiveIntent, and AppLovin while exploring TikTok, Taboola, and other growth channels.
• Launch, structure, test, and optimise campaigns, managing the freelance Meta buyer and Google agency.
• Allocate budgets using blended ROAS, CAC, LTV, and overall business performance.
• Lead the migration from Hyros to hirify.global Sight and maintain reporting through GA4 and Plausible.
• Investigate attribution gaps, channel overlap, and differences between platform-reported and actual results.
• Build the channel function by identifying hiring and agency needs and managing new contributors.

Requirements

• Strong hands-on media buying experience and confidence managing advertising accounts directly.
• Deep knowledge of performance marketing, campaign structures, budget allocation, and creative testing.
• Experience managing multiple paid channels and making spend allocation decisions.
• Strong attribution, analytical, spreadsheet, and GA4 skills, with experience using tools such as Hyros, Triple Whale, or Northbeam.
• Commercial judgement based on ROAS, CAC, LTV, and business results.
• Strong English required for collaboration with the team, platform partners, and agencies.

Nice to have

• Experience with subscription or D2C businesses.
• Experience with AppLovin, Unity, Moloco, Taboola, Outbrain, or LiveIntent.
• Experience managing agencies or freelance buyers.
• Experience building reporting with SQL, BigQuery, or Looker.

Culture & Benefits

• Hybrid work model with three office days and two remote days per week.
• Pet-friendly Vilnius office with breakfasts, hot lunches, snacks, and stocked fridges.
• Rooftop and cellar team events.
• Public transport card for Vilnius and access to Perks.lt benefits.