Mobile User Acquisition Manager (iGaming)

Location: Remote from Bulgaria, Estonia, Georgia, Poland, or Romania

Company

hirify.global is a global growth marketing partner supporting the expansion of fast-growing social gaming brands from its headquarters in Gibraltar.

What you will do

• Plan, launch, and optimise mobile app install campaigns across UA networks and app DSPs, including AppLovin, Unity Ads, ironSource, Moloco, and Liftoff.
• Translate the mobile growth strategy into channel plans, budgets, testing roadmaps, and KPI reporting.
• Analyse cohorts, LTV, retention, and ROAS to determine when to scale, shift spend, or stop campaigns.
• Partner with BI and the Head of Mobile on MMP setup, attribution accuracy, incrementality testing, SKAN, and ATT.
• Collaborate with creative, product, CRO, and CRM teams to improve messaging, conversion, activation, and retention.
• Ensure campaigns comply with platform and regulatory requirements.

Requirements

• Proven experience acquiring players for skill gaming apps.
• Strong mobile user acquisition and app performance marketing experience, including scaling gaming apps and managing large media budgets.
• Hands-on experience with UA networks and app DSPs such as AppLovin, Unity Ads, ironSource, Moloco, and Liftoff.
• Confident use of AppsFlyer and similar MMP and mobile analytics tools.
• Strong analytical skills across cohort, LTV, and ROI analysis, with the ability to turn complex data into optimisation decisions.
• Clear communication skills and the ability to collaborate across creative, product, BI, and analytics teams; a degree in Marketing, Business Administration, or a similar field.

Nice to have

• Experience with incrementality testing and predictive LTV.
• Experience in iGaming or social casino.

Culture & Benefits

• Small, fast-moving environment with direct access to decision-makers.
• Significant ownership and freedom to build and improve acquisition programmes.
• Open communication through Slack and documented outcomes in Monday.com.
• Direct, concise communication and accountability for agreed deadlines.
• Values centred on passion, performance, progress, and inclusive collaboration.