Marketing Effectiveness Manager (Fintech)

Location: Hybrid, with at least two days per week or 40% of working time at an office in Bristol, Chester, Edinburgh, Halifax, or Leeds, United Kingdom

Salary: £61,344–£68,160 per year

Company

hirify.global is a major UK banking organisation focused on serving customers and building the future of finance.

What you will do

• Evaluate the impact of marketing activity across digital, social, CRM, and ATL channels.
• Lead the development of marketing measurement frameworks and attribution approaches.
• Conduct post-campaign analysis and provide actionable recommendations for future marketing strategies.
• Partner with Consumer Marketing teams focused on customers and products.
• Work with analytics, full-funnel marketing, channel, and media agency teams to improve marketing performance.
• Monitor emerging marketing trends, tools, and benchmarks and translate complex data into clear insights.

Requirements

• Proven experience in an analytical marketing role, including portfolio performance, modelling, or insights.
• Clear understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.
• Specific experience in B2B marketing effectiveness.
• Strategic and commercially minded approach to data-driven decision-making.
• Ability to communicate complex ideas clearly to marketing and business stakeholders.

Nice to have

• Experience designing and evaluating cross-channel tests and experiments.
• Experience with post-campaign performance analysis, scenario planning, and marketing investment optimisation.
• Proficiency with Google Analytics GA4, Adobe Analytics, Excel, or Power BI.

Culture & Benefits

• Hybrid working with flexibility in working patterns, including job share and reduced hours options.
• Pension contribution of up to 15%.
• Annual performance-related bonus and share schemes including free shares.
• 30 days’ holiday plus bank holidays.
• Wellbeing initiatives, parental leave policies, and workplace adjustments for colleagues with disabilities or long-term health conditions.

Hiring process

• Reasonable adjustments are available throughout the recruitment process.
• Applicants meeting the minimum criteria may be eligible for an interview through the Disability Confident Scheme.