Senior Web Experimentation Manager (Conversion Optimization)

Location: Remote in Canada

Salary: $152,760–$194,300 CAD base salary

Company

hirify.global develops software that securely connects people and their devices, helping individuals and organizations protect networks and share access to internal tools.

What you will do

• Own the experimentation roadmap across the homepage, pricing pages, use-case pages, and paid landing pages.
• Set standards for experiment sizing, statistical power, minimum detectable effect, guardrail metrics, and decision rules.
• Review test designs and results, and design, build, and run high-impact experiments independently.
• Partner with web development and analytics to maintain the testing platform, tracking, and measurement quality.
• Maintain the experiment record and turn results into recommendations for web strategy.
• Report findings to marketing leadership and coach contributors across web, design, and marketing.

Requirements

• 6–9 years of experience in conversion optimization, web experimentation, growth marketing, or a related field, including ownership of an experimentation program.
• Deep experience with Optimizely, VWO, or a comparable testing platform, including program setup and governance.
• Strong knowledge of experiment statistics, including power, sample size, minimum detectable effect, false-positive control, guardrail metrics, sample ratio mismatch, peeking, and multiple comparisons.
• Comfort with HTML, CSS, and JavaScript for building and debugging client-side variations.
• Working proficiency in SQL and an analytics tool such as GA4.
• Clear writing and communication skills, experience coaching or mentoring others, and comfort working in a remote-first, asynchronous environment.

Nice to have

• Experience experimenting on pricing pages or pages connecting self-serve and sales-assisted paths.
• Experience with B2B SaaS, developer tools, infrastructure, or cybersecurity products.
• Experience with server-side or feature-flag testing, Bayesian or sequential testing, or migrating between testing platforms.
• Familiarity with accessibility, web performance, and building reusable experiment libraries.

Culture & Benefits

• Inclusive, flexible, remote-first working environment with asynchronous collaboration.
• Base salary, equity incentive plan, and comprehensive health, vision, and dental benefits.
• Employer-funded retirement contributions and paid time off.
• Annual professional development support of $1,500 USD, plus mentorship and coaching opportunities.
• Company laptop, monthly home internet reimbursement, and $500 USD for home office setup.
• Paid parental leave, company retreats, team off-sites, and optional in-person collaboration.

Hiring process

• Accessible and inclusive hiring process with accommodations available upon request.
• AI-assisted tools may support screening and assessment, while final hiring decisions are made by people.