4 дня назад
User Acquisition Manager (AI RnD)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
User Acquisition Manager (AI RnD) (AI-powered product acquisition): Managing end-to-end user acquisition for a self-discovery app with an accent on paid campaigns, funnel analytics, creative development, and performance optimization. Focus on analyzing web and mobile acquisition data, building campaign optimization rules, researching audiences, and developing performance-driven marketing hypotheses.
Location: Kyiv, remote
Company
is building a self-discovery app that helps users explore and analyze personality, intelligence, relationships, and career strengths through engaging tests, personalized challenges, progress reports, and habit tracking.
What you will do
- Own user acquisition end to end, including campaign launches, daily management, performance analysis, and optimization.
- Analyze campaigns, funnels, and creatives to identify growth opportunities and define campaign optimization rules.
- Develop creative ideas and collaborate with the team to turn them into performance-driven concepts.
- Research audiences across demographics, interests, behaviors, and pain points from a performance marketing perspective.
- Lead brainstorming sessions and develop marketing hypotheses across creatives, funnels, and advertising campaigns.
Requirements
- 3+ years of paid acquisition experience in product companies.
- Hands-on experience with AppLovin and Meta Ads.
- Expertise in both web and mobile acquisition.
- Experience with AI-powered automation tools such as Birch.
- Hands-on experience with attribution tools including AppsFlyer or Adjust.
- Strong understanding of full-funnel performance metrics, data-driven decision-making, performance optimization, execution, and attention to detail.
Nice to have
- Experience with TikTok acquisition.
- Understanding of A/B testing.
Culture & Benefits
- Remote work format.
- Full-time position within a product-focused environment.
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