Senior Marketing Manager, Media & Connections

Location: Lorenskog, Norway; scope covering Norway and Iceland. Travel required: 0%–25%. Relocation provided: No.

Company

Work for hirify.global, delivering consumer marketing and brand experiences across Norway and Iceland.

What you will do

• Translate brand and Integrated Marketing Experience strategies into consumer-insight-based media plans covering awareness, engagement, and conversion.
• Develop annual and campaign-specific activation plans with brand teams, agencies, commercial colleagues, and bottling partners.
• Plan and activate media across TV, audio, retail, out-of-home, social, search, digital, paid, owned, earned, and shared channels.
• Manage agency relationships, media buying, budgets, governance, Responsible Marketing compliance, and KPI performance.
• Analyze performance through marketing mix modeling, brand lift studies, platform analytics, competitive benchmarking, and post-campaign reviews.
• Coordinate Brand, Creative, Social, Influencer, Shopper, Commercial, Revenue Growth Management, Insights, Legal, PR, and bottler teams while identifying new media formats, data partnerships, and targeting approaches.

Requirements

• Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or a related field.
• 6+ years of experience in media planning, buying, or connections management within FMCG or agency environments.
• Strong understanding of the Norway-Iceland media ecosystem, including programmatic, digital, social, influencer, and omnichannel advertising.
• Experience managing agency relationships and optimizing significant media budgets.
• Analytical fluency and experience using data to interpret performance outcomes and guide investment decisions.
• Experience collaborating across brand, creative, shopper, and commercial partners to deliver integrated campaigns.
• Excellent communication and stakeholder-influencing skills, with an inclusive approach to building alignment.
• Ability to manage multiple complex projects in a dynamic, fast-paced environment.
• Autonomous working style combined with collaborative engagement and the ability to operate in a matrix setup.
• Digital and AI familiarity, including emerging analytics tools and cross-platform measurement technologies.

Culture & Benefits

• Opportunity to lead the evolution of media and connections capability across an active regional market.
• Continuous learning through advanced digital measurement tools and global IMX methodologies.
• Collaboration with regional and global marketing experts working toward shared growth goals.
• Access to creative innovation platforms and consumer data resources.
• Inclusive, curious, empowered, agile, and growth-oriented culture focused on continuous learning.