Area Director, Franchise Performance (South Georgia/Florida Panhandle)

Location: Field/Remote; candidates must currently reside in the South Georgia or Florida Panhandle region. Regular travel of approximately 70% is required throughout the assigned territory. Relocation assistance is not available.

Salary: $99,919–$117,000 annually, plus eligibility for an annual bonus under the Management Incentive Plan.

Company

hirify.global is a global lodging franchisor with 7,500 hotels across more than 45 countries and territories.

What you will do

• Advise hotel owners, operators, and management companies on commercial performance and profitable growth.
• Analyze RevPAR, ADR, occupancy, market share, demand, pricing, distribution, and profitability metrics.
• Develop and drive strategic commercial action plans for portfolio and hotel-level performance improvement.
• Coordinate support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.
• Lead property visits, performance reviews, business consultations, and recurring owner discussions.
• Document commitments, monitor execution, and communicate risks, opportunities, and market intelligence to stakeholders.

Requirements

• Current residence in South Georgia or the Florida Panhandle is required.
• At least 15 years of progressive hotel industry experience involving commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property improvement.
• At least 10 years of hotel leadership experience, preferably in franchise performance, revenue management, commercial leadership, or multi-unit operations.
• Demonstrated success improving revenue growth, RevPAR, market share, and owner profitability.
• Strong analytical, forecasting, financial, consulting, communication, negotiation, and influencing skills.
• Bachelor’s degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or equivalent experience; MBA preferred.

Culture & Benefits

• Full-time employment with medical, dental, and vision coverage.
• Paid leave and holidays, including vacation, sick, family, volunteer, jury duty, bereavement, military, and religious leave.
• Retirement and health savings benefits.
• Employee recognition programs and discounts at Choice hotels worldwide.
• Field/remote work from a home office with virtual collaboration and required territory travel.