B2C Marketing Project Manager (B2C)

Location: Paris, hybrid

Company

hirify.global operates B2C platforms and marketing activities across European markets.

What you will do

• Develop B2C2B campaigns and lead cross-functional marketing projects across hirify.global’s countries and platforms.
• Manage offer mix, homepage merchandising, banner relevance, product visibility, traffic allocation, and marketing support.
• Define and implement B2C activation and animation plans, including member engagement initiatives, communications, and local campaigns.
• Launch and support hirify.global products, businesses, events, and campaigns across European platforms with concrete action plans and timelines.
• Improve digital member experience through homepage and tab optimization, personalization, A/B testing, and member-journey improvements.
• Track project KPIs, analyze performance, report results, and propose corrective actions and growth opportunities.

Requirements

• Strong analytical and data-driven skills, including analysis, insight generation, strategy development, and ROI evaluation.
• Project management experience with a commercial mindset and understanding of brand environments, consumer behavior, and digital marketing.
• Experience with Microsoft Office Suite, G Suite, and marketing tools such as Boom, Mixpanel, MicroStrategy, and Neolane.
• Creative, proactive, agile, organized, detail-oriented, and able to prioritize effectively.
• Strong oral and written communication, interpersonal, persuasion, and stakeholder-management skills.
• Professional fluency in English, spoken and written, is required.

Nice to have

• Experience collaborating with CRM, UX, data science, analytics, design, social media, PR, and marketing agencies.
• Experience with competitive market monitoring, benchmarking, copywriting coordination, and event budget tracking.

Culture & Benefits

• Hybrid workplace in Paris.
• Cross-country collaboration across European B2C platforms.
• Interaction with Growth, Data Science, UX, CRM, Data & Insights, Design, Social Media, PR, and agency teams.
• Opportunity to influence member experience, marketing strategy, and product performance.