9 дней назад
Manager, Content & Employer Brand
108 800 - 136 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Content & Employer Brand (Content Marketing/AI): Leading employer-brand content strategy and creative direction across social media, paid media, careers sites, email, video, and long-form storytelling with an accent on global audience adaptation, editorial quality, and data-informed recruiting outcomes. Focus on developing a high-performing content team, building scalable content workflows, and using AI and emerging search trends to improve content creation, personalization, and discoverability.
Location: Boston, MA, United States
Salary: $108,800–$136,000 base salary per year, plus bonus, equity, and benefits as applicable
Company
Publicly traded technology company operating in the regulated gaming industry.
What you will do
- Lead content and editorial strategy for employer-brand channels, translating audience insights and hiring priorities into roadmaps and editorial calendars.
- Set creative direction across copy, video, graphics, social media, digital campaigns, web, email, and long-form storytelling.
- Build an integrated content engine across organic social, paid media, careers sites, email, and other candidate touchpoints.
- Develop scalable global content strategies adapted to local markets and candidate experiences.
- Lead, coach, and develop a high-performing content team while remaining hands-on with writing and editing.
- Manage content intake, prioritization, production, and approvals in partnership with communications, public relations, legal, brand, and talent acquisition teams.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least 7 years of experience in content marketing, employer brand, or a related field, including 3 years of people leadership.
- Exceptional writing and editing skills with a portfolio demonstrating storytelling across audiences and formats.
- Experience leading content across video, social media, graphics, digital campaigns, web, email, and long-form editorial.
- Data-informed approach with experience connecting content performance and audience insights to recruiting and business outcomes.
- Strong AI fluency and experience using AI tools for content development, audience insights, personalization, workflows, or discoverability.
Nice to have
- Experience adapting employer-brand storytelling for multiple global markets.
- Experience building efficient cross-functional content workflows.
Culture & Benefits
- Work in a technology company where AI is integrated into operations, decision-making, and customer experiences.
- Bonus, equity, and benefits may be available in addition to the base salary.
- A gaming license issued by the appropriate state agency may be required as a condition of employment; guidance is provided when relevant.
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