Campaign Manager (Digital Acquisition)

Location: Bucharest, Romania; hybrid working model

Company

hirify.global Romania is a universal bank serving retail, SME, mid-corporate, and wholesale customers, with technology and innovation at the core of its banking products.

What you will do

• Translate annual acquisition KPIs into campaign strategies, business cases, and yearly roadmaps.
• Define campaign objectives, audiences, value propositions, channel mixes, pricing logic, and offers.
• Plan and manage budgets across Meta, Google, display, affiliate, and other acquisition channels.
• Lead end-to-end campaign execution and coordinate media, creative, product, analytics, legal, compliance, and external agency stakeholders.
• Track full-funnel performance, including acquisition volume, conversion rate, CPA, ROI, and payback.
• Identify funnel opportunities, optimize targeting, creatives, offers, and landing pages, and scale successful campaigns.

Requirements

• Strong experience in campaign management, digital marketing, or acquisition roles.
• Proven experience delivering acquisition growth at scale and owning commercial results, budgets, and ROI.
• Deep understanding of digital marketing channels and end-to-end campaign planning, execution, and optimization.
• Experience building business cases and calculating CPA, ROI, payback periods, pricing scenarios, and profitability.
• Strong analytical skills and experience with performance tracking tools such as Adobe Analytics, Firebase, dashboards, or MMPs.
• Strong stakeholder management, cross-functional coordination, planning, prioritization, and communication skills.

Culture & Benefits

• Hybrid working model with built-in flexibility.
• Modern open offices designed for teamwork and creative work.
• Monthly benefit budget and additional paid vacation days based on total work experience.
• Continuous learning through the ING Learning Centre, Udemy, Bookster, training, and certifications.
• Internal mobility across ING worldwide, including short- and long-term international assignments.
• Opportunities to contribute to sustainability and CSR initiatives.

Hiring process

• Submit an application through ING's official Workday recruitment platform.
• Applications should use official ING or Workday channels only.