Senior Marketing & Brand Management Specialist (E-commerce)

Location: Lisbon, Portugal; hybrid work

Company

hirify.global is a Berlin-founded digital-first e-commerce company operating an online automotive aftermarket platform across 27 European countries.

What you will do

• Develop, evolve, and execute brand strategy for the goCORE brand platform, including positioning, value proposition, target audiences, tone of voice, and storytelling.
• Manage brand architecture and ensure consistent use of identity elements across brands, sub-lines, categories, and SKUs.
• Create and enforce brand guidelines across packaging, product cards, websites, marketplaces, social media, point-of-sale, trade materials, merchandising, and dealer branding.
• Contribute to annual marketing planning, activation themes, priorities, and execution roadmaps.
• Coordinate visual content development with Design and Production teams, including photography, video, animation, A+ content, and trade materials.
• Support brand research, KPI definition, brand health tracking, events, merchandising, BTL activations, and collaboration with agencies and research partners.

Requirements

• At least 3 years of experience in Brand Management, Trade Marketing, or Strategic Marketing, ideally in retail, e-commerce, or corporate environments.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a related field.
• Strong analytical, creative writing, briefing, communication, stakeholder management, and time management skills.
• Ability to interpret brand health metrics and independently own projects from start to finish.
• Professional proficiency in English is required.
• Working familiarity with Figma, Jira, and Confluence.

Nice to have

• Proficiency in another European language, such as Polish, Russian, Portuguese, Spanish, German, or French.

Culture & Benefits

• Full-time employment with stable work at a fast-growing international company.
• 25 working days of annual vacation, plus a birthday day off, Municipality Day, and Carnaval.
• Meal allowance of 8 euros per working day.
• Fidelidade healthcare plan, mental wellbeing support, and corporate and retail discounts.
• Flexible working hours, hybrid work, and access to more than 650 learning and development courses.
• Free English and German classes after the probation period.