Marketing Lead, South Africa (Helsinki)

Location: Helsinki, Finland; hybrid setup. The role supports marketing for the South African market and collaborates with colleagues in South Africa. Candidates located elsewhere may also be considered.

Company

hirify.global is a performance marketing company that helps partners acquire customers online through comparison websites, generating more than 400,000 unique leads each month and serving over 8 million registered users.

What you will do

• Own the performance marketing strategy, budget, KPIs, and results for South Africa across paid media, direct marketing, and content.
• Manage Google Ads and Meta Ads hands-on, then scale the setup as the market grows.
• Develop email and SMS marketing to improve retention and monetization.
• Work with the South African business development lead, the Helsinki performance marketing hub, partners, and local contributors to turn market insights into campaigns.
• Contribute to SEO, content, South African websites, and conversion funnel improvements with the tech team.
• Report on performance and prioritize new growth opportunities.

Requirements

• Proven experience owning performance marketing results, not only running campaigns.
• Hands-on experience managing Google Ads and/or Meta Ads campaigns.
• Experience managing budgets and prioritizing across multiple channels.
• Understanding of SEA/SEM, A/B testing, conversion rate optimization, and digital marketing tools.
• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights.
• Fluent written and spoken English required. Ability to coordinate local colleagues, freelancers, and partners is also required.

Nice to have

• Experience in financial services, lead generation, or affiliate marketing.
• Experience with SEO and content marketing.
• Knowledge of the South African consumer market.
• Native-level English.

Culture & Benefits

• Autonomy and ownership of a market with more than 2 million users.
• Advanced training, mentoring, and continuous learning opportunities.
• Flexible working hours and a hybrid work arrangement.
• Edenred lunch, culture, sports, wellbeing, and commuting benefits.
• Work equipment, occupational healthcare, insurance covering free time, office snacks, and an employee personnel fund with a 20% company contribution on invested performance bonuses.
• Annual conference trips to destinations including Spain, Italy, Croatia, and Germany.

Hiring process

• Applications are reviewed on a rolling basis.
• Expected start date: as soon as possible.
• Application deadline: end of October 2026.