9 дней назад
Account-Based Marketing (ABM) Senior Analyst
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Account-Based Marketing (ABM) Senior Analyst (B2B/ABM): Supporting account-based marketing strategies for priority enterprise accounts with an accent on account intelligence, buyer insights, personalized engagement, and marketing technology. Focus on analyzing intent and engagement data, coordinating Sales and Marketing programs, and improving account targeting and pipeline contribution.
Location: Hybrid in Campinas, SP or São Paulo, SP, Brazil
Company
CI&T delivers AI deployment, application modernization, Data & AI, Martech, and business transformation solutions for large enterprises.
What you will do
- Support the development and execution of ABM strategies for priority enterprise accounts and market segments.
- Partner with Sales and Marketing to identify, prioritize, and engage high-value accounts and buying groups.
- Use account, intent, engagement, and market insights to guide ABM priorities and opportunities.
- Develop personalized engagement across digital channels, content, events, lead nurturing, and buyer-journey programs.
- Use marketing technology and AI tools to improve account intelligence, personalization, efficiency, and decision-making.
- Monitor program performance, maintain data and reporting processes, and share recommendations with stakeholders.
Requirements
- 4+ years of B2B marketing experience, including ABM, demand generation, or growth marketing.
- Fluent English proficiency required.
- Experience with enterprise or complex B2B audiences and understanding of segmentation, personas, buying groups, intent data, and buyer journeys.
- Experience partnering with Sales and cross-functional Marketing teams.
- Familiarity with 6sense, Demandbase, HubSpot, Salesforce, or similar platforms.
- Strong analytical, organizational, communication, and project management skills, with the ability to work in a global cross-functional environment.
Nice to have
- Experience supporting North American or global go-to-market teams.
- Experience in technology, consulting, professional services, or another complex B2B environment.
Culture & Benefits
- Full-time employment in a hybrid workplace.
- Collaboration with colleagues across more than 25 countries.
- Benefits are provided according to CI&T's Brazil employment offering.
Hiring process
- Prepare and present an assessment during the selection process.
- Support is available for obtaining the assessment if needed.
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