Senior Product Manager (Data & AI)

Location: Hybrid role based in Sydney or Melbourne, Australia

Company

hirify.global operates a portfolio of drinks, retail, hospitality, and entertainment brands, including Dan Murphy’s, BWS, ALH Hotels, and Pinnacle Drinks.

What you will do

• Design agile product roadmaps for data, AI, and analytical products that deliver measurable customer and business value.
• Lead delivery with cross-functional squads and partner with delivery leads to build high-performing teams.
• Connect technical data teams with business stakeholders from product concepts through to execution.
• Prioritise backlog opportunities and track outcomes against revenue and CODB performance objectives.
• Manage product P&Ls, evaluate vendors, and lead build-versus-buy decisions.
• Balance cross-team dependencies and align near-term delivery with the long-term Data & AI strategy.

Requirements

• 5+ years of experience building and scaling data, AI, and analytical products.
• 5–10 years of experience in customer or digital product development.
• Experience working in agile organisations and leading cross-functional delivery teams.
• Strong communication and stakeholder collaboration skills across diverse teams.
• Experience with competitor research, vendor selection, and build-or-buy decision frameworks.
• Retail Media or AdTech experience is advantageous; retail or hospitality experience is highly regarded.

Culture & Benefits

• Hybrid ways of working with flexibility as part of the workplace approach.
• Discounts across hirify.global brands, Woolworths supermarkets, and BIG W.
• Free services supporting physical, mental, and financial wellbeing.
• Learning and development opportunities for professional and career growth.
• Inclusive workplace focused on equal opportunity, safety, and collaboration.