Influencer Marketing Manager (Creator Marketing)

Location: Istanbul, Turkey; hybrid work with teams in the office around four days a week

Company

hirify.global is an AI-driven media operating unit within WPP, combining media, data, technology, and partnerships to support leading brands.

What you will do

• Develop and present influencer marketing strategies aligned with business and brand objectives for The Coca-Cola Company.
• Lead end-to-end influencer campaigns, including planning, briefing, creator selection, content approvals, publishing, and performance tracking.
• Build and scale creator marketing capabilities, processes, and operating models.
• Coordinate agencies, creators, technology partners, and cross-functional stakeholders.
• Lead test-and-learn initiatives across creators, content, platforms, and audiences.
• Manage budgets, analyze campaign performance, and turn insights into optimization recommendations.

Requirements

• 4+ years of experience in influencer marketing, digital marketing, media, strategy, or a related field.
• Strong English communication skills, written and spoken.
• Strategic and analytical mindset with the ability to develop actionable plans and measurable outcomes.
• Experience with stakeholder management, campaign measurement, performance analysis, and insight generation.
• Strong communication, presentation, negotiation, organizational, and project management skills.
• Ability to manage multiple priorities and collaborate across teams, agencies, and platform partners.

Culture & Benefits

• Open and inclusive work environment built on trust, respect, collaboration, and professional development.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.
• Medical, group retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.
• Frequent in-office events and employee resource groups.