User Acquisition Lead - Maternity Leave - 6 months

Location: Ramat-Gan, Israel

Company

hirify.global develops software for website creation and operates a subscription-based SaaS business.

What you will do

• Plan and execute global, large-scale user acquisition campaigns across Facebook, YouTube, Google, and other advertising platforms.
• Expand acquisition into new marketing channels and manage performance against KPIs.
• Manage marketing budgets, optimize ROI, and run A/B tests and data-driven experiments.
• Use generative AI tools to produce, localize, and iterate advertising creatives, copy, and visual assets.
• Collaborate with Creative, Design, Revenue, and Product teams to align campaigns with business goals.
• Analyze campaign data, optimize performance, and report results to senior management.

Requirements

• 5+ years of experience managing large-scale marketing campaigns is required.
• Strong understanding of user acquisition funnels and subscription-based SaaS business models.
• Experience with multiple acquisition channels, including Google, YouTube, Meta, and ChatGPT Ads.
• High proficiency in building, optimizing, and managing AI tools and workflows.
• Hands-on experience with generative AI tools such as Midjourney, ChatGPT, Runway, or ElevenLabs for marketing production.
• Strong analytical, communication, and data-driven decision-making skills, with hands-on Google Analytics experience.

Nice to have

• Deep understanding of SEO.
• Familiarity with WordPress.
• Creative thinking and copywriting skills.

Culture & Benefits

• Full-time senior role focused on growth initiatives within the marketing department.
• Cross-functional collaboration with Creative, Design, Revenue, and Product teams.
• Opportunity to work with emerging AI platforms and growth technologies.