Director, SEO, Global Client Solutions (AI)

Location: London, United Kingdom. Hybrid working, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and WPP Open to deliver personalized marketing and measurable growth for global brands.

What you will do

• Build operational AI discoverability excellence across the European zone and coordinate above-market and in-market teams.
• Lead GEO and SEO KPI management, governance, and performance tracking across multiple markets and business units.
• Develop and roll out best-in-class SEO, GEO, and AI discoverability strategies for Nestlé Europe.
• Partner with Nestlé Search and AI Leads, digital specialists, media planners, category leads, content agencies, and development teams.
• Manage direct reports and a wider team of AI, GEO, and SEO specialists while developing consistent delivery standards.
• Present complex SEO, GEO, and LLM concepts as clear actions and outcomes for senior clients and stakeholders.

Requirements

• Track record of delivering multimarket SEO strategies and improving business performance.
• Strong knowledge of GEO across technical SEO, content, and Digital PR.
• Experience managing multilayer operations across regional, cluster, and local-market teams.
• Experience leading and developing multifaceted specialist teams.
• Experience with a wide range of AI, SEO, and GEO tools and with partner-led tool improvements.
• Right to work in the United Kingdom is required; the role is UK-based and hybrid.

Nice to have

• Broader digital experience and a strong interest in digital marketing.
• Extensive PowerPoint experience and confidence presenting to senior stakeholders.
• Experience working with complex organizations comprising multiple overlapping business units.

Culture & Benefits

• Hybrid environment with regular in-office collaboration, team events, and thought-leadership sessions.
• Employee resource groups and an inclusive workplace focused on trust, respect, and belonging.
• Medical, retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.
• Access to global hirify.global and WPP networks, professional connections, and learning opportunities.