Senior Marketing Manager, Coca-Cola Trademark - Vietnam (FMCG)

Location: Ho Chi Minh City, Vietnam. Travel required: 0%–25%. Relocation is not provided.

Company

hirify.global is a global beverage company operating across more than 200 countries and territories, with a portfolio spanning sparkling soft drinks, water, sports drinks, juice, dairy, and tea.

What you will do

• Lead annual and quarterly planning, execution, and performance tracking for Coca-Cola brand marketing programs, innovation launches, and local campaigns in Vietnam.
• Adapt global strategies, playbooks, toolkits, and innovation platforms to local consumer and market needs.
• Develop integrated marketing, digital, shopper, trade, channel, promotional, point-of-sale, experiential, and event activities.
• Conduct consumer research, competitive analysis, and post-campaign reviews to improve effectiveness and future planning.
• Manage agencies and external partners, including briefing, objective setting, delivery quality, and timelines.
• Coordinate with bottlers, commercial teams, channel partners, and operations to deliver effective in-market execution.

Requirements

• 5–8+ years of brand or shopper marketing experience in FMCG, beverages, or related categories.
• Experience translating global strategies into locally relevant campaigns and innovations.
• Proven ability to lead campaigns end to end, from consumer insight and business case development through launch and post-evaluation.
• Experience with field-level brand activation, point-of-sale, promotions, experiential marketing, and events.
• Strong agency management, resource allocation, project execution, analytical, organizational, and cross-functional communication skills.
• Ability to work with consumer and shopper data, digital tools, and analytics while adapting quickly to changing priorities.

Culture & Benefits

• Work within an integrated ASEAN and South Pacific operating-unit and market model.
• Collaborate with brand leadership, category teams, bottlers, agencies, commercial teams, and external partners.
• Culture emphasizes curiosity, empowerment, inclusion, agility, continuous learning, and a growth mindset.
• Role includes limited travel of 0%–25%.