Senior Digital Marketing Specialist (Gaming)

Location: Ho Chi Minh City, Vietnam; candidates must be based there

Company

Razer is a global gaming company focused on developing products and experiences for gamers.

What you will do

• Develop and execute user acquisition, brand awareness, community, and offline marketing campaigns for games in Vietnam.
• Plan marketing budgets, define the marketing mix, and manage campaigns across soft launch, hard launch, and sustain phases.
• Optimize digital advertising across search, social media, programmatic, mobile, and third-party advertising channels.
• Track and report CPI, CPM, CPC, conversion rates, ROAS, install volume, and cohorted campaign performance.
• Oversee marketing assets including copy, banners, trailers, playable ads, and interactive landing pages.
• Coordinate with product, creative, external partners, vendors, and agencies while managing social media activities and content calendars.

Requirements

• Bachelor’s degree in marketing, advertising, or a related field.
• 3–5 years of experience in the gaming industry.
• In-depth knowledge of mobile marketing channels and performance metrics.
• Proficiency with Meta, Google, TikTok, Twitter, and third-party advertising platforms.
• Strong analytical skills and experience using data to optimize performance marketing campaigns.
• Passion for gaming and a deep understanding of the mobile gaming industry.

Culture & Benefits

• Work in a global team spanning five continents.
• Gamer-centric workplace culture focused on professional and personal growth.
• Inclusive and respectful workplace with equal-opportunity employment practices.
• Reasonable accommodations are provided where needed for disability or religious practices.