CRM Automation Manager (HubSpot)

Location: Barcelona, Spain. Work arrangement: On-site.

Company

hirify.global provides hospitality technology through a SaaS platform and operates a commercial engine across four markets.

What you will do

• Own HubSpot CRM architecture and governance, including lifecycle stages, custom objects, permissions, validation rules, naming standards, and access controls.
• Manage API integrations and maintain reliable data flows across the GTM technology stack.
• Design and operate automation, including AI-powered workflows, lead scoring, routing logic, and integrations that reduce manual work.
• Optimize end-to-end GTM processes, including Sales, Customer Success, and onboarding handoffs.
• Partner with Sales, Customer Success, and Data teams to remove funnel bottlenecks and improve segmentation.
• Document CRM and GTM automation playbooks and build dashboards for data quality and automation performance.

Requirements

• 3+ years of experience in CRM Administration, RevOps/Sales Operations, or Marketing Operations in SaaS, high-growth technology, marketplaces, or other revenue-driven environments.
• Deep hands-on HubSpot experience with workflows, custom objects, automations, and API integrations.
• Understanding of APIs and integration design, plus experience with HubSpot workflows, Zapier, Make, Workato, or similar platforms.
• Basic scripting with Python or a similar language and SQL proficiency for reporting and troubleshooting.
• Working knowledge of MRR, CAC, LTV, and NRR for metrics-aware automation and lead scoring.
• Fluent English and at least one of French, Italian, Spanish, or Portuguese are required.

Nice to have

• HubSpot certifications in RevOps or Marketing/Sales Software.
• Experience with Looker, Tableau, Metabase, conversational intelligence platforms, or AI-powered sales tools.
• Experience in high-volume SaaS, hospitality technology, marketplaces, or Customer Success operations.
• Git/GitHub familiarity for version-controlling automation scripts.

Culture & Benefits

• Stock options with a progressive vesting schedule.
• Comprehensive health insurance.
• 25 days of holiday from day one, increasing to 28 after the first year and 30 after two years.
• €10 per office day for lunch through the virtual canteen, Kombo.
• Flexible benefits covering meals, childcare, transportation, and training.
• International team representing more than 35 nationalities, based in a European technology hub.