4 дня назад
Senior Performance Copywriter (CRO)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Performance Copywriter (CRO) (Direct Response/AI): Creating conversion-focused copy for cold-traffic campaigns across landing pages, paid ads, video scripts, advertorials, forms, and other funnel assets with an accent on customer research, persuasive messaging, and compliant advertising claims. Focus on developing A/B test variations, analyzing performance data, adapting winning concepts, and using AI tools to improve copywriting workflows.
Location: Remote from Albania
Company
is a global IT marketing company that develops scalable customer acquisition solutions for B2C clients, combining digital marketing, technology, design, AI-driven analytics, MarTech, and sales consulting.
What you will do
- Create conversion-focused copy for landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
- Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
- Develop headlines, hooks, offers, value propositions, benefits, and creative angles for cold audiences.
- Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
- Create copy variations for A/B testing, analyze performance, and continuously refine messaging.
- Collaborate with marketers, designers, video editors, media buyers, and other team members while using AI tools to improve research, ideation, analysis, and production.
Requirements
- 5+ years of experience in direct response, performance, advertising copywriting, or a similar conversion-focused role.
- Native-level English.
- Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
- Proven experience writing landing pages, paid advertising copy, performance creative, and structured A/B test variations.
- Ability to research unfamiliar products and markets, translate technical features into customer benefits, and work with performance data.
- Strong attention to detail, compliance, grammar, proofreading, communication, and deadline management.
Culture & Benefits
- Fully remote work environment.
- Paid vacations and unlimited sick days.
- Learning opportunities including books, workshops, and conferences.
- Home-office equipment and furniture expenses covered.
- Medical insurance and a flexible fitness allowance.
- Collaborative, international environment with colleagues fluent in more than 10 languages.
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