Organic Growth Lead (Fintech)

Location: Hybrid role based in Kraków or Warsaw, Poland, with most team members working from the office two days a week.

Salary: 14,900–22,390 PLN gross per month, depending on experience.

Company

hirify.global is a fintech scale-up providing more affordable international financial services for migrant customers and their families.

What you will do

• Set and deliver the global organic search strategy across technical SEO, international SEO, content discoverability and authority building.
• Lead technical improvements covering crawling, indexing, JavaScript rendering, site architecture, internal linking, structured data and Core Web Vitals.
• Define and improve hirify.global’s visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity and other AI-powered discovery platforms.
• Own the marketing website growth roadmap, improving customer journeys, landing pages, conversion paths and scalable localisation frameworks.
• Partner with Product, Engineering, Design, Content, Marketing, Brand, Communications and Compliance to deliver compliant and measurable growth initiatives.
• Build reporting that connects organic visibility, AI visibility, qualified traffic and website performance to customer acquisition and commercial outcomes.

Requirements

• Strong experience in SEO, organic growth or web-led customer acquisition with demonstrable commercial results.
• Deep technical SEO knowledge, including crawling, indexing, JavaScript rendering, site architecture, structured data and Core Web Vitals.
• Experience leading international and multilingual SEO across multiple countries, languages and routes.
• Practical knowledge of Answer Engine Optimisation and Generative Engine Optimisation.
• Experience owning or significantly influencing a commercial website roadmap, including conversion optimisation and experimentation.
• Strong analytical, prioritisation and cross-functional collaboration skills.

Nice to have

• Experience measuring visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity or similar platforms.
• Experience in fintech, financial services, marketplaces or international consumer products.
• Experience working with Compliance in a regulated environment.

Culture & Benefits

• Hybrid working with flexibility to work from home and the office.
• Holiday allowance, healthcare insurance and a wellbeing package from day one.
• €1,000 annual development budget.
• Regular in-person events, a pet-friendly office and an inclusive, collaborative culture.
• Autonomy to pursue initiatives that create value for migrant customers.