Lead Franchise Strategist (Entertainment IP)

Location: United States, San Mateo, CA

Base pay: $155,800–$233,600 USD per year

Company

hirify.global is the entertainment brand of Sony Interactive Entertainment, developing gaming hardware, network services, and entertainment experiences for more than 100 million people.

What you will do

• Lead franchise strategy for priority hirify.global IP from opportunity assessment through long-term planning and cross-functional alignment.
• Define audience opportunities, positioning, expansion potential, commercial rationale, and growth priorities.
• Identify opportunities across film, television, animation, publishing, consumer products, music, live experiences, partnerships, and digital communities.
• Use audience research, fandom insights, market trends, competitive benchmarks, and commercial data to make recommendations to leadership.
• Translate franchise ambition into roadmaps, sequencing, decision frameworks, franchise bibles, IP briefs, and creative guardrails.
• Help establish a consistent and rigorous approach to long-term franchise planning while protecting fan trust.

Requirements

• Strong experience in franchise strategy, IP development, entertainment strategy, brand expansion, audience growth, or a related field.
• Track record of building, shaping, expanding, or revitalizing entertainment IP, ideally across multiple formats or business areas.
• Strong understanding of fandom, audience behavior, engagement, advocacy, and long-term connection to IP.
• Experience working across creative and commercial disciplines, including production, research, finance, marketing, licensing, consumer products, and partnerships.
• Ability to synthesize complex information, influence senior stakeholders, build alignment, and operate effectively in ambiguity.
• Role location: United States, San Mateo, CA.

Nice to have

• Experience with global entertainment brands or IP with multi-market potential.
• Gaming experience or experience in film, television, animation, publishing, consumer products, licensing, live experiences, or location-based entertainment.

Culture & Benefits

• Medical, dental, and vision coverage.
• Matching 401(k).
• Paid time off and wellness program.
• Employee discounts on Sony products.
• Eligibility for a bonus package may apply.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks.