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3 часа назад

User Acquisition Manager (Snapchat/TikTok/Meta)

Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
Ukraine
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
User Acquisition Manager (Snapchat/TikTok/Meta) (Social Performance Marketing): Building and scaling Snapchat, Meta, and TikTok acquisition channels for web products with an accent on creative testing, campaign optimization, and performance analytics. Focus on designing audience, bidding, funnel, and creative experiments, using AI for analytics and automation, and solving tracking and attribution challenges.

Company

hirify.global is a global IT product company building mobile and web applications for live-streaming and social networking, with users across North America, Europe, Latin America, and MENA.

What you will do

  • Own and scale Snapchat Ads campaigns against ROMI, spend, and growth KPIs.
  • Build a new Meta Web2App testing track and expand channel coverage to TikTok.
  • Lead the creative process by generating hypotheses, briefing creatives, and managing data-driven iterations.
  • Monitor and optimize CPA, CPI, CTR, CR, ROAS, and LTV on a daily basis.
  • Test audiences, bidding strategies, creative formats, and acquisition funnels.
  • Present test strategies, results, and plans while collaborating with ad networks and internal teams.

Requirements

  • Experience with user acquisition and paid social campaigns.
  • Hands-on knowledge of Snapchat Ads; experience with TikTok and Meta is relevant to the channel expansion.
  • Ability to analyze acquisition metrics and optimize campaigns using performance data.
  • Ability to design and run structured tests across audiences, bids, creatives, and funnels.
  • Ability to address integrations, tracking, and attribution challenges with advertising networks and internal teams.
  • Active use of AI tools for analytics, creative ideation, and routine-work automation.

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