Director, Influencer & Creator Strategy (Contract)

Location: Miami, FL; hybrid work arrangement

Company

hirify.global is a public relations agency delivering integrated influencer, creator, digital, social, paid media, and communications programs for clients.

What you will do

• Lead influencer and creator workstreams, developing strategies aligned with client objectives, audience insights, cultural trends, and platform behaviors.
• Partner with Influencer, Digital, PR, social, paid media, and creative teams to build integrated communications programs.
• Oversee programs from creator identification and outreach through negotiation, contracting, content development, activation, reporting, and optimization.
• Lead client conversations, presentations, strategic recommendations, and program updates.
• Manage and mentor junior and mid-level team members while maintaining accountability for quality and delivery.
• Oversee timelines, budgets, deliverables, workflows, measurement, and day-to-day program execution.

Requirements

• 6–8+ years of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications, including meaningful hands-on influencer experience.
• Experience independently leading influencer and creator workstreams and collaborating with senior leadership and cross-functional teams.
• Strong understanding of creator program strategy, identification, vetting, outreach, negotiation, contracting, content development, activation, and measurement.
• Strong client communication, presentation, strategic thinking, project management, and program management skills.
• Experience managing or mentoring junior team members and overseeing complex workstreams, timelines, budgets, and stakeholders.
• Working knowledge of influencer measurement, reporting, and translating performance into actionable insights.

Nice to have

• Agency experience managing multiple clients, programs, and priorities.
• Experience supporting new business pitches and developing influencer or creator recommendations.

Culture & Benefits

• Contract position starting immediately.
• Potential to convert to full-time based on performance.
• Collaborative, solutions-oriented environment across influencer, digital, PR, social, paid media, and creative teams.