Intern, Activation Linear Planning (Media)

Location: Milan, Italy; hybrid work approach

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns and measurable growth for leading brands.

What you will do

• Support media planning by gathering market intelligence, researching audience insights, and helping select channels based on campaign objectives.
• Monitor campaign performance, identify optimization opportunities, and contribute to post-campaign analysis.
• Prepare quantitative and qualitative reports and interpret data trends to support strategic adjustments.
• Collaborate with Communication Planners on campaign analysis and data-driven recommendations.

Requirements

• Currently enrolled in a Bachelor’s degree or equivalent academic program, preferably in Economics, Marketing and Communication, or Foreign Languages.
• Data-driven mindset with curiosity about market dynamics and consumer behavior.
• Genuine interest in media and advertising.
• Excellent written and spoken English and fluency in Italian are required.
• Excellent proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
• Strong communication, teamwork, attention to detail, organization, and willingness to learn.

Nice to have

• Knowledge of media research tools, audience measurement platforms, competitive intelligence software, or ad-serving platforms.

Culture & Benefits

• Hybrid work environment focused on creativity, collaboration, and connection.
• Access to global hirify.global and WPP networks for professional development and industry learning.
• Inclusive workplace supported by employee resource groups and in-office events.
• Medical, group retirement, vision, and dental insurance.
• Paid time off, partner discounts, and employee mental health awareness days.