Product Marketing Specialist (Water Products)

Location: Charlotte, North Carolina, United States; onsite position with up to 25% travel.

Annual base pay: $61,200–$113,600.

Company

hirify.global develops sustainable water solutions spanning residential water filtration, industrial water management, and pool products.

What you will do

• Execute product-line marketing plans aligned with go-to-market strategy, positioning, and customer journeys.
• Create and maintain product marketing assets including spec sheets, presentations, sales collateral, FAQs, videos, imagery, and feature-benefit content.
• Coordinate launch timelines, deliverables, and readiness materials for sales, channel partners, and customer-facing teams.
• Conduct go-to-market research, competitive reviews, and voice-of-customer synthesis to strengthen positioning and differentiation.
• Support customer presentations, training content, sampling, trade shows, booth materials, and channel enablement.
• Partner with digital teams to maintain accurate, optimized product content across digital platforms.

Requirements

• 3–5 years of experience in product marketing, marketing communications, brand management, or a related function.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Ability to translate technical product information into customer-friendly messaging and compelling content.
• Experience supporting product launches, commercialization processes, and cross-functional coordination.
• Familiarity with content management systems, digital platforms, project management tools, and Microsoft Office.

Culture & Benefits

• Collaborative work with Product Line, Sales, Marketing, Customer Service, Brand, Content, and Digital teams.
• Health benefits, 401(k), employee stock purchase program, disability and life insurance.
• Critical illness, accident, parental, and caregiver leave programs.
• Tuition reimbursement, paid time off, and wellness programs.
• Potential eligibility for an annual incentive bonus.