Principal Creative Director

Location: NYC Office, on-site. Paid relocation support is available for a move to NYC.

Salary: $230,000–$270,000 per year, plus equity.

Company

hirify.global is an AI operating system for consumer packaged goods brands, unifying finance, sales, and operations in one platform.

What you will do

• Set the creative direction and act as the creative voice for the company in partnership with the founders and VP of Marketing.
• Turn a new brand identity into a living system with a distinctive voice, point of view, and high craft standard.
• Develop campaigns, films, and stories from customer outcomes and complex CPG business challenges.
• Own brand expression across the website, product, launches, sales decks, advertising, social, email, and events.
• Concept and direct booths, customer dinners, and owned events, with a focus on memorable hospitality.
• Build and direct a specialist creative bench across illustration, motion, photography, video, 3D, web, presentation design, and event fabrication.

Requirements

• 8+ years of experience in brand design, art direction, or creative direction, including leading a company or major client brand.
• Portfolio demonstrating a brand system built or scaled and strong storytelling ability.
• Ability to work across identity, web, sales presentations, booths, photography, and production.
• Hands-on Figma expertise and ownership of work from concept through production, vendors, budgets, and fabrication.
• Clear communication, comfort with ambiguity and speed, and the ability to incorporate founder and sales feedback.
• Must work on-site in the NYC office or relocate to NYC.

Nice to have

• Brand experience at a design-led B2B software or fintech company.
• Experience with CPG brands.
• Motion design and video editing skills.
• Experience designing and building websites with a no-code tool.
• Experience leading designers, freelancers, or agencies, and using AI tools in creative workflows.

Culture & Benefits

• Meaningful equity in the company.
• Fully paid employee health coverage, plus dental and vision coverage.
• Carrot Fertility Pro and 12 weeks of paid parental leave.
• Unlimited PTO and regular four-day holiday weekends.
• 401(k), paid relocation support, and a fully equipped workspace with a $200 setup stipend.
• Catered Friday lunches, team dinners, unlimited coffee, and snacks from partner brands.