12 дней назад
Commercial Leader
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Commercial Leader (CRM and lifecycle monetization): Building a scalable cross-sell and upsell engine for additional courses, products, and services with an accent on CRM campaigns, customer segmentation, pricing, and conversion. Focus on designing repeatable monetization systems across CRM, Sales, and Product, testing offers and bundles, and scaling revenue opportunities that improve ARPU.
Location: 100% remote; core hours GMT+3
Company
operates an online education platform for children aged 4–12, serving over 100,000 students with 4,500 teachers across Europe and Asia.
What you will do
- Own cross-sell and upsell revenue for additional courses, products, and services.
- Build CRM campaigns, customer segmentation, and lifecycle monetization programs.
- Develop add-on sales through the Parent Area and other customer touchpoints.
- Run experiments with offers, bundles, pricing, and promotions.
- Partner with Product and Content to improve purchase journeys, conversion, and product-market fit.
- Develop sales processes and track revenue, conversion, ARPU, and experiment performance.
Requirements
- Proven success growing upsell, cross-sell, or existing-customer revenue.
- Strong commercial thinking focused on revenue, funnels, conversion, and ARPU.
- Strong CRM and lifecycle monetization expertise.
- Ability to collaborate effectively with Product, Content, and Sales.
- Ability to test quickly, measure results, and scale successful initiatives.
- Leadership potential with the ability to build teams and processes.
Culture & Benefits
- 100% remote work with core hours GMT+3.
- International team focused on collaboration and innovation.
- Unlimited paid holidays.
- Outcome-focused working environment.
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