Product Manager - Alia (Shopify)

Location: Remote or in-person in Canada, except Québec, California, Florida, Illinois, New Jersey, New York, North Carolina, and Texas; or in-person in NYC

Compensation: $176,000 total, including $156,000 base and $20,000 commission

Company

hirify.global is a global marketing automation company, and Alia is a popup and engagement platform for Shopify and e-commerce brands that helps merchants grow email and SMS lists and increase revenue.

What you will do

• Own the product roadmap for self-serve merchants from signup and onboarding through activation, retention, and expansion.
• Define and track activation, time to first live campaign, list growth, retention, and upgrade conversion metrics.
• Use product analytics, support trends, session data, and merchant conversations to identify friction and churn drivers.
• Turn customer-success playbooks into in-app guidance, templates, recommendations, and automation.
• Run onboarding, in-app messaging, and feature-discovery experiments with Engineering and Design.
• Establish product planning, prioritization, requirements, and measurement processes for Alia.

Requirements

• 4+ years of product management experience, ideally in B2B SaaS with a self-serve or product-led growth model.
• Demonstrated success improving activation, retention, or conversion through shipped product work.
• Strong analytical skills, including defining metrics, working with data, and building evidence-based cases.
• Experience designing onboarding flows, in-app guidance, or lifecycle experiences for self-serve users.
• Ability to collaborate effectively with Engineering, Design, Support, Onboarding, Marketing, and Revenue teams.
• Strong written and verbal communication, with comfort working without established processes.

Nice to have

• Experience in e-commerce, Shopify apps, email or SMS marketing, or conversion rate optimization.
• Familiarity with experimentation platforms and product analytics tools.
• Experience as an early product manager at a startup.

Culture & Benefits

• Startup speed and autonomy combined with the stability and resources of an acquired company.
• Opportunity to shape a largely greenfield product channel and build its operating playbook.
• Dental, medical, vision, and 401(k) benefits.
• Collaborative environment focused on innovation, knowledge sharing, curiosity, and responsible marketing.