CRM Manager (Betano)

Location: Prague, Czech Republic; hybrid way of working

Company

hirify.global is a GameTech company powering Betano across 20 markets, with more than 2,700 employees from over 40 nationalities.

What you will do

• Develop and own the local CRM strategy and plan for Sportsbook and Casino products.
• Plan and execute personalized, targeted campaigns across onsite messaging, email, messaging, and social media.
• Coordinate lifecycle journeys with the CRM Strategy Team at the Athens headquarters and share market insights, competition intelligence, and best practices.
• Manage campaign delivery, stakeholder communication, performance reporting, and future revenue forecasting.
• Lead customer segmentation, identify customer touchpoints, and define actions to improve engagement, retention, reactivation, and cross-sell.
• Manage creative development from briefing to delivery and deploy the bonus budget profitably.

Requirements

• At least 4 years of experience in CRM, lifecycle management, or marketing, preferably in a technology company.
• Experience developing and implementing campaign strategies based on customer needs and profiles.
• Strong ability to extract customer insights from data and analyze historical revenue performance.
• Experience managing complex multi-channel campaigns and operating CRM tools such as Adobe Campaign or Salesforce CRM.
• Strong organization, planning, prioritization, stakeholder management, and collaboration skills.
• Excellent command of English.

Nice to have

• Experience with Optimove.

Culture & Benefits

• Hybrid way of working.
• Buddy support during onboarding.
• Competitive pay and bonus scheme.
• Family support.
• Multi-sport card.