Chief Marketing Officer (iGaming)

Location: Hybrid office work in Cyprus, with Estonia also listed as a preferred location.

Company

International iGaming operator offering online casino games and sports betting across multiple jurisdictions, supporting crypto and fiat currencies and working with affiliates and partners.

What you will do

• Lead, structure, and develop a marketing team of approximately 20 specialists across affiliates, media buying, retention, and SEO.
• Own marketing strategy across brands and markets, translating it into goals, KPIs, and execution plans.
• Drive player acquisition through affiliate marketing, paid media, and other channels.
• Manage large marketing budgets and optimize CAC, ROI, payback periods, cohort analysis, and LTV.
• Direct brand positioning, creative development, retention, and CRM strategies.
• Report performance and business results to the CEO while supporting employer-brand development.

Requirements

• 5+ years of senior marketing leadership experience in iGaming; B2C crypto and user acquisition experience is valued.
• Experience managing marketing teams and leading user acquisition or media buying, ideally at head or director level.
• Experience managing large acquisition budgets with strong knowledge of unit economics and cohort analysis.
• Hands-on knowledge of affiliate marketing, high-risk traffic sources, and iGaming brand development.
• Proven record of delivering measurable business outcomes.
• Fluent English and willingness to work from an office in Cyprus or Estonia.

Culture & Benefits

• Collaborative and transparent team culture.
• High-impact role in a scaling fintech company.
• Recognition of personal milestones and achievements.
• Social benefits.
• Competitive salary aligned with experience.