Principal Brand Designer

Location: Hybrid in New York, NY; relocation expense coverage to NYC or SF is available if needed.

Salary: $200,000–$275,000 annual target base salary for New York, plus equity. Final compensation depends on location and level.

Company

Ramp builds smart financial infrastructure that automates payment authorization, risk management, spend categorization, and financial close for more than 70,000 companies.

What you will do

• Set creative direction by translating business goals and audience insights into brand concepts.
• Lead campaigns, launches, and other company-defining brand experiences from concept to final execution.
• Define and evolve Ramp’s visual identity and brand design system across channels.
• Connect brand and product experiences by partnering with product, marketing, engineering, GTM, and growth teams.
• Set a high bar for typography, imagery, layout, and overall design quality.
• Mentor designers and improve collaboration, creative quality, and alignment across disciplines.

Requirements

• Deep portfolio covering brand identities, marketing campaigns, brand integration into product experiences, and digital applications, with a clear explanation of individual contributions.
• Strong design fundamentals and the ability to carry ideas through to finished work.
• Experience independently leading complex projects while requirements are still taking shape.
• Ability to connect creative decisions to audiences, products, and business outcomes.
• Experience negotiating trade-offs with executives and cross-functional partners.
• Agency and in-house experience, plus a record of helping other designers improve.

Nice to have

• Experience using AI tools and agents to explore ideas and iterate quickly.
• Side projects demonstrating curiosity, continuous learning, and experimentation in design.

Culture & Benefits

• Leadership individual contributor role with ownership from zero to one.
• Flexible PTO and centralized home-office equipment ordering.
• Health and wellness stipend, weekly coffee stipend, and budget for intra-office travel.
• Medical, dental, and vision coverage options, with employer contributions depending on the employment location.
• 401(k) with employer match, parental leave, fertility benefits, life and disability coverage, and employee assistance programs.
• In-office meals, snacks, drinks, and other workplace perks.