Director, Head of Softlines, Licensing & Extended Line (Apparel)

Location: Copenhagen Hub - Løvstræde, Denmark. Hybrid work with an average of 3 days per week in the office.

Company

hirify.global Group develops branded physical consumer products and experiences beyond its core brick products through a global Licensing & Extended Line organization.

What you will do

• Define the Softlines category strategy, roadmap, portfolio, and product assortment.
• Lead licensing partnerships from product development through commercial execution and performance management.
• Build growth initiatives across apparel, accessories, fashion products, channels, and priority markets.
• Lead the global Softlines team and support talent development.
• Collaborate with licensing partners, creative leadership, product development teams, and senior stakeholders worldwide.
• Use market, consumer, and commercial performance insights to guide business decisions.

Requirements

• Proven background and track record in apparel, ideally with a premium brand.
• Experience with Softlines partnerships and outbound licensing strategies in global or multi-market environments.
• Experience developing licensing businesses across apparel, accessories, and fashion categories.
• Strong understanding of premium brand building, portfolio management, and commercial execution.
• Experience managing teams and developing talent within licensing or related consumer products functions.
• Strong analytical skills for evaluating performance, identifying trends, and shaping business decisions.

Nice to have

• Master's degree in a business-related field or equivalent professional experience.
• Experience working in complex matrix organizations with multiple stakeholders.
• Long-term relationships with strategic licensing partners.
• Experience supporting innovation that expands product categories or consumer reach.

Culture & Benefits

• Global, collaborative environment focused on curiosity, confidence, focus, and inclusion.
• Enhanced paid family care leave.
• Life and disability insurance.
• Wellbeing resources and community-building opportunities.
• Colleague discount from the first day and an eligible performance bonus.

Hiring process

• Applications are reviewed on an ongoing basis.
• The hiring team discusses hybrid work policy and role eligibility during the recruitment process.