11 дней назад
Senior Staff Brand and Marketing Designer - Web Experience & Conversion
113 000 - 153 000CAD
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Staff Brand and Marketing Designer - Web Experience & Conversion (SaaS/Fintech): Designing and shipping conversion-focused QuickBooks Canada web experiences across acquisition, trial, plan selection, and purchase journeys with an accent on interaction design, experimentation, accessibility, and AI-assisted prototyping. Focus on building interactive and personalized experiences, translating hypotheses into A/B tests, and optimizing performance across the funnel.
Location: Toronto, Canada; hybrid schedule with 3 days per week in the Toronto office
Base pay: CAD 113,000–153,000 per year, with potential bonus, equity rewards, and benefits.
Company
is a global financial technology platform behind products including QuickBooks, TurboTax, Credit Karma, and Mailchimp.
What you will do
- Own the visual and interaction design vision for QuickBooks Canada acquisition journeys, including product pages, pricing, plan selection, trial, purchase, landing pages, and lead capture.
- Create and prototype interactive, personalized, and AI-assisted web experiences that improve engagement, trial starts, purchases, and product selection.
- Partner with Web Enablement & Ops and Analytics to define hypotheses, design experiments, analyze behavioral data, and iterate on results.
- Deliver production-ready Figma files, prototypes, component specifications, and interaction details, participating in QA and design reviews through release.
- Ensure web experiences meet accessibility, performance, SEO, and English/French localization requirements.
- Provide design leadership for campaign, paid media, lifecycle creative, stakeholder presentations, mentoring, and design critique.
Requirements
- Deep experience designing marketing websites and conversion-focused web experiences for SaaS, fintech, or consumer subscription businesses.
- Strong visual and interaction design skills across typography, layout, hierarchy, color, motion, and responsive web design.
- Advanced Figma skills, including component libraries, variables, prototyping, and enterprise design systems.
- Experience with experimentation-led design, analytics, conversion optimization, behavioral research, and measurable business outcomes.
- Working knowledge of HTML, CSS, component-based front ends, CMS constraints, performance, and Core Web Vitals.
- Ability to work independently, present creative direction to senior stakeholders, and collaborate effectively with developers and cross-functional teams.
Nice to have
- Bilingual English/French experience and familiarity with Canadian audiences in both languages.
- Experience with personalization, dynamic content, or AI-driven marketing-site experiences.
- Familiarity with experimentation platforms and behavioral analytics tools.
- Experience in a matrixed global organization using shared brand and platform systems.
Culture & Benefits
- Hybrid work model with regular collaboration from the Toronto office.
- Competitive compensation with performance-based rewards, potential cash bonus, equity rewards, and benefits.
- Opportunity to use AI tools for faster exploration, prototyping, and design delivery.
- Work across web, campaign, paid media, and lifecycle experiences within a global financial technology organization.
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