Senior Specialist, Customer Growth (CRM)

Location: Taipei, Taiwan

Company

hirify.global operates an e-commerce platform in Taiwan, including Rocket Delivery and international delivery services.

What you will do

• Design and execute data-driven campaigns to acquire new customers, increase registrations, and drive first purchases.
• Develop lifecycle strategies to improve paid subscription member engagement, order frequency, and retention.
• Lead customer activation programs focused on customer growth, category penetration, and customer reactivation.
• Collaborate with CRM, Operations, Performance Marketing, Product, Analytics, Insights, and Finance teams on multi-channel campaigns.
• Design and test growth strategies for customer cohorts such as lapsed buyers and high-value subscribers, scaling successful experiments.
• Establish ROI governance and marketing-spend guardrails to support sustainable customer lifetime value and growth.

Requirements

• 5+ years of experience in customer acquisition, paid membership or subscription management, CRM, loyalty programs, or marketing program management.
• Experience in e-commerce or digital business, with strong understanding of the full acquisition, activation, and retention lifecycle.
• Strong analytical and data-driven decision-making skills, including the ability to work independently with large and complex datasets.
• Ability to build programs from 0 to 1, prioritize complex workstreams, and operate independently in a fast-changing environment.
• High-level proficiency in both Mandarin and English is required.
• Familiarity with SQL or similar analytical tools for building, testing, and validating customer growth hypotheses is preferred.

Nice to have

• Experience with new-user acquisition or subscription and membership growth programs.
• Hands-on B2C or e-commerce experience.

Culture & Benefits

• High-visibility role with direct impact on hirify.global's growth in Taiwan.
• Opportunity to work across customer growth, marketing, product, operations, analytics, insights, and finance functions.
• Work includes onsite or virtual onsite interview stages.

Hiring process

• Application review.
• Phone interview.
• Onsite or virtual onsite interview, followed by an offer.