Digital & Lifecycle Content Specialist (Martech)

Location: Auckland City Campus, Auckland, New Zealand; hybrid work available

Salary: NZD 87,000–118,000 per year; typical appointments are NZD 87,000–107,000

Company

The hirify.global is Aotearoa New Zealand's leading university, serving more than 47,000 students and 6,000 staff.

What you will do

• Own the development, delivery, and continuous optimisation of customer lifecycle campaigns across an assigned portfolio.
• Act as the subject matter expert for customer lifecycle management and maintain strategic campaign frameworks.
• Collaborate with marketing, recruitment, insight, operations, digital teams, and external agencies to deliver cohesive customer experiences.
• Build scalable campaign assets, including landing pages, reusable templates, and content frameworks.
• Monitor campaign performance, extract actionable insights, and connect results to business objectives.
• Embed privacy and data governance requirements across all campaign touchpoints.

Requirements

• At least 5 years of experience developing and delivering omnichannel customer lifecycle campaigns.
• Strong knowledge of customer lifecycle management and conversion rate optimisation principles.
• Hands-on experience designing, building, testing, and optimising automated campaigns, workflows, and digital touchpoints.
• Experience with CRM, CDP, and marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, or similar enterprise tools.
• Strong analytical, technical problem-solving, communication, presentation, and stakeholder management skills.
• Ability to work in a hybrid arrangement connected to the Auckland City Campus.

Culture & Benefits

• 37.5-hour working week with flexible hours and hybrid or remote working patterns.
• Five weeks of annual leave and an additional leave buy/sell scheme.
• Superannuation of up to 6.75% and an annual salary increase with a performance-based multiplier.
• Parental and carer support, including subsidised on-site childcare and paid parental leave.
• Wellbeing support including counselling, financial guidance, neurodiversity coaching, health insurance, and an on-site fitness centre.
• Professional, leadership, digital capability, cultural, Te Ao, and Te Reo Māori learning programmes.

Hiring process

• Submit an online application with a cover letter and CV by Friday, 16 October 2026.
• Reasonable accommodations and support people can be arranged during the recruitment process.