Digital Marketing Manager (Vietnamese Local)

Location: RIXOS PHU QUOC ISLAND, Phu Quoc, Vietnam

Company

An international hospitality group creating luxury all-inclusive hotel experiences inspired by local culture and global influences.

What you will do

• Develop and execute digital marketing campaigns across SEO/SEM, PPC, social media, email, and display advertising.
• Manage and optimize the website, user experience, conversion rates, and content strategy across digital platforms.
• Analyze campaign performance, prepare actionable reports, and apply insights to improve results.
• Develop strategies to increase direct bookings and reduce reliance on third-party platforms.
• Manage digital marketing budgets and relationships with agencies, vendors, and digital partners.
• Lead and mentor digital marketing specialists while collaborating with cross-functional teams.

Requirements

• Bachelor’s degree in Marketing, Digital Technologies, or a related field; a master’s degree is preferred.
• At least 5 years of experience in digital marketing, preferably in hospitality or the luxury industry.
• Demonstrated success in digital campaigns, revenue growth, and campaign performance analysis.
• Strong knowledge of SEO/SEM, PPC, social media marketing, email marketing, CMS, analytics tools, and data privacy practices.
• Experience with digital marketing in the Vietnamese market and familiarity with local platforms and trends.
• Fluent English required; Vietnamese knowledge is advantageous.

Culture & Benefits

• Opportunity to join an international, innovative, and fast-growing hospitality group.
• Creative and rewarding environment that encourages challenging established approaches.
• Passionate hospitality team focused on creating memorable guest experiences.
• Competitive package and development opportunities.