Senior E-Retail Media Coordinator (Part-Time)

Location: Istanbul, Turkey; flexible work model with purposeful in-person collaboration

Company

hirify.global is a global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and Matchbox.

What you will do

• Develop and execute e-retail media plans across sponsored ads, display banners, programmatic advertising, mailings, social media, and Google Ads.
• Identify target audiences and optimize campaign reach across marketplaces, e-commerce platforms, and external digital channels.
• Create and manage campaign assets, e-shop listings, customer priorities, mailings, push communications, and first-party data initiatives.
• Monitor campaign placements, targeting, product rankings, and advertising effectiveness to improve visibility and conversions.
• Analyze ROAS, CPC, CTR, and other performance indicators; prepare weekly and monthly reports with recommendations.
• Coordinate with marketing and sales teams, toy retailers, marketplace account managers, global teams, and external agencies.

Requirements

• Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing, or a related field.
• At least 5 years of experience in e-commerce advertising, digital marketing, or retail media.
• Fluent English.
• Ability to analyze campaign data and optimize performance and return on investment.
• Strong project management, multitasking, communication, and collaboration skills.
• Understanding of performance marketing and genuine interest in digital media.

Culture & Benefits

• Flexible work model combining in-person collaboration with workplace flexibility.
• Culture focused on collaboration, innovation, accountability, and performance.
• Inclusive workplace where employees are encouraged to contribute ideas and work authentically.
• Hiring is managed by hirify.global through a third-party recruitment agency.