CRM Specialist (HubSpot)

Location: Sydney, Australia — hybrid

Company

hirify.global is a fintech lender transforming access to Australian property finance through digital applications, fast approvals, flexible loan options, and Buy Now, Sell Later solutions.

What you will do

• Own the HubSpot platform vision, roadmap, governance, administration, and priorities.
• Design, build, and maintain workflows, automations, pipelines, custom objects, properties, forms, lists, reports, dashboards, sequences, and lifecycle management.
• Own the integration between HubSpot and Darla, defining reliable data flows for customers, brokers, and loans.
• Drive CRM strategy across Marketing, Sales, Distribution, and Operations around a single trusted customer view.
• Improve data quality, deduplication, reporting, automation, customer journeys, and reactivation campaigns.
• Partner with Engineering on APIs, integrations, custom UI extensions, platform issues, and functionality requiring custom development.

Requirements

• 5+ years of experience in CRM platform management, product management, or a similar role.
• Significant hands-on experience building, configuring, and administering HubSpot in a growing organisation.
• Deep understanding of HubSpot Sales Hub, Marketing Hub, CRM architecture, workflows, automations, sequences, reporting, and dashboards.
• Experience defining CRM strategy, governance frameworks, platform roadmaps, data models, integrations, and customer lifecycle management.
• Strong stakeholder management, analytical, data quality, and continuous improvement skills across commercial, marketing, and technical teams.
• Ability to independently design, build, and deliver complex HubSpot solutions while setting the long-term platform roadmap.

Nice to have

• HubSpot certifications.
• Experience with custom HubSpot integrations and APIs.
• Background in fintech, lending, or financial services.
• Experience with customer data platforms, marketing technology ecosystems, product analytics, or customer lifecycle optimisation.

Culture & Benefits

• Innovative, fast-moving fintech environment with a Sydney office.
• Birthday leave plus an additional paid day for life events, celebrations, or mental health recovery.
• Option to work remotely from a location of choice for two weeks each year.
• Professional development supported through internal learning initiatives and other opportunities.
• Regular social events throughout the year.