Marketing Manager Portugal

Location: Lisbon, Portugal

Company

hirify.global is part of the Freudenberg Group and operates in the medical and consumer products sectors.

What you will do

• Manage and grow the assigned product portfolio, including launches, commercialization, profitability tracking, and go-to-market execution.
• Develop product, pricing, and revenue management strategies aligned with regional and global marketing objectives.
• Use consumer, shopper, and market insights to identify growth opportunities and strengthen brand positioning.
• Lead digital and traditional media campaigns and manage the customer journey across paid, owned, shared, and earned channels.
• Develop customer selling stories, support line reviews, and collaborate with Sales to improve product visibility, distribution, and growth.
• Manage the category A&P budget and monitor sales, P&L, gross margin, consumer satisfaction, and marketing return on investment.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• At least 3 years of marketing experience, preferably in FMCG or consumer goods.
• Experience managing external agencies and vendors.
• Strong understanding of market trends, consumer insights, category performance, KPIs, P&L management, pricing, and business analysis.
• Experience using market data and analytics tools such as Nielsen or Circana/IRI.
• Strong communication, presentation, negotiation, stakeholder management, teamwork, and cross-functional collaboration skills.

Nice to have

• MBA degree.

Culture & Benefits

• Full-time employment.
• Work within a matrix organization and collaborate across functions.
• Commitment to diversity and inclusion and equal employment opportunity.