3 дня назад
Senior Copywriter (Marine)
87 800 - 115 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Copywriter (Marine): Creating brand voice, campaign concepts, and marketing copy for Mercury Marine across digital and print channels with an accent on omnichannel storytelling, audience-focused messaging, and brand consistency. Focus on developing conceptual campaigns, writing scripts and headlines, mentoring junior writers, and translating business objectives into customer-facing creative that supports KPIs.
Location: Menomonee Falls, Wisconsin, United States; hybrid schedule with three days per week in the office
Salary: $87,800–$115,000 annually, plus eligibility for an annual discretionary bonus
Company
is a global marine industry company developing technologies and brands for boating, fishing, and water sports, including Mercury Marine.
What you will do
- Define and evolve the voice of the Mercury Marine brand.
- Develop creative campaign concepts and translate business objectives into engaging customer messaging.
- Write copy for digital and print channels, including advertising, websites, catalogs, brochures, point-of-purchase materials, and trade show displays.
- Create headlines, scripts, storyboards, voice-over concepts, pitch decks, and presentations.
- Collaborate with design, web, video, production, brand, and project management teams.
- Mentor junior writers and review creative work for quality, spelling, grammar, and brand consistency.
Requirements
- 8+ years of experience in an advertising or marketing agency or in-house marketing department.
- Bachelor's degree in a related field preferred; relevant experience and an exceptional portfolio may substitute.
- Experience developing creative campaign concepts and producing copy across multiple marketing channels.
- Ability to maintain and adapt multiple brand voices for different audience segments.
- Strong time management, editing, proofreading, and attention to detail.
- Must be currently authorized to work in the United States; visa sponsorship is not available now or in the future.
Nice to have
- Basic understanding of SEO keyword usage.
- Portfolio showing creative marketing copy across channels for multiple clients.
Culture & Benefits
- Hybrid work arrangement with regular office collaboration.
- Medical, dental, and vision coverage.
- Paid vacation and a 401(k) plan with up to a 4% company match.
- Health Savings Account with a company contribution.
- Wellbeing program, product purchase discounts, and growth opportunities across brands.
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