14 дней назад
Senior Media Coordinator – E-Retail
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Media Coordinator – E-Retail (Digital Marketing/E-Commerce): Planning, executing, and optimizing paid media campaigns across e-commerce platforms and omnichannel retail touchpoints with an accent on brand visibility, campaign performance, and online sales. Focus on analyzing ROAS, CPC, and CTR, improving product rankings and ad placements, and coordinating campaigns with marketing, sales, retailers, marketplaces, and agencies.
Location: Istanbul, Turkey; onsite role
Company
is a global toy and family entertainment company with a portfolio of consumer brands, products, content, digital experiences, and live experiences.
What you will do
- Develop and execute e-retail media plans across sponsored ads, display banners, programmatic advertising, email, social media, and search advertising.
- Identify target audiences and select effective ways to reach parents, gift givers, fans, and collectors.
- Create and manage campaign assets for e-commerce platforms, marketplaces, websites, mobile placements, and external digital media.
- Monitor campaign, placement, targeting, product ranking, and ad performance to improve visibility and conversions.
- Analyze ROAS, CPC, CTR, and other KPIs; prepare weekly and monthly reports with insights and recommendations.
- Collaborate with marketing, sales, retailers, marketplace account managers, global teams, and external agencies.
Requirements
- Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing, or a related field.
- At least 5 years of experience in e-commerce advertising, digital marketing, or retail media.
- Fluent English.
- Ability to analyze campaign data and optimize performance and ROI.
- Strong project management, multitasking, communication, and collaboration skills.
Culture & Benefits
- Flexible work model combining purposeful in-person collaboration with flexibility.
- Culture focused on collaboration, innovation, accountability, and performance.
- Inclusive workplace where employees are encouraged to contribute ideas and work authentically.
- Role filled through a third-party recruitment agency, with applications and interviews managed by .
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