Senior Brand Marketing Manager

Location: Billund, Denmark; hybrid model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.

Company

hirify.global is a global toy and play company focused on building products, brands and experiences that support children's creativity and imagination.

What you will do

• Lead, coach and develop the Nordic Brand Marketing team, setting priorities and accountability for delivery.
• Define Nordic go-to-market, brand and audience strategies and translate global direction into locally relevant market plans.
• Lead integrated activation across paid, owned, earned and shared touchpoints.
• Own marketing performance and commercial delivery across audiences, themes and launches.
• Manage and optimize significant marketing investments while balancing short-term delivery with long-term brand building.
• Partner with Sales, Operations, agencies, retailers and Nordic and global marketing teams to identify growth opportunities and deliver coordinated execution.

Requirements

• Experience managing brand or audience strategies from planning through execution.
• Experience building go-to-market strategies and translating business direction into market plans.
• Experience influencing stakeholders across functions and organizational levels.
• Experience leading brand or audience teams with measurable commercial impact.
• Experience managing significant marketing investments and owning commercial outcomes.
• Submit an English CV.

Nice to have

• Experience using business performance results to shape priorities and actions.
• Experience optimizing campaigns using performance and effectiveness measures.
• Experience guiding teams or organizations through change management initiatives.

Culture & Benefits

• Flexible hybrid work with an average of 3 days per week in the office.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing resources and opportunities to build community and inspire creativity.
• Colleague discount from the first day and eligibility for a bonus scheme.
• Inclusive culture centered on creativity, curiosity, safety and belonging.

Hiring process

• Applications are reviewed on an ongoing basis.
• The hiring team will discuss hybrid-work eligibility and policy during the recruitment process.